How Search Engines Work

Search engines like Google help us find relevant information by crawling, indexing, and ranking millions of web pages. Their goal is to provide the best results based on search queries.

For marketers, understanding how search engines operate is key to optimizing your site. Crawling, indexing, and ranking are the essential processes you need to know.

Key Points:

• What are crawlers? How do they gather data?

• How do pages get indexed and ranked?

• What is rendering, and why does it matter?

• How do search engines answer queries?

Knowing how these processes work can boost your site’s visibility and improve search results.